Understanding Private Label Manufacturing to Brand your Company

This morning you were awoken by your digital alarm and more than likely checked your phone. You then put on your outfit for work before heading out. During your morning commute, you stop by the coffee shop and order your usual drink. You may not be aware of it but at least one of these products is likely private label.

Private label manufacturing is a common practice in which Company A supplies and brands the product for Company B. Company B can then sell the branded product to another business or to consumers. For example, dasFlow will supply and brand your chosen products with your specifications and then send them to your company. This practice is very popular amongst retail, cosmetics, and food industries.

If private labeling is an option for your company, then knowing the advantages can be extremely beneficial. Exclusivity allows your brand and image to be distinct from competitors. Like a domino effect, creating a brand that distinguishes you from competitors establishes brand awareness and then customer loyalty.

Disadvantages may also affect your decision to choose private label for your company. Minimum order quantity is required by almost all private label manufacturers. For example, your company only needs an order of 50 shirts, but the manufacturer requires a minimum order of 100. It is always possible that you can retain the rest as back-up, but another option is white label.

Another disadvantage that would affect your company is the quality of the products. When choosing a manufacturer, you run the risk of ordering a product of low quality. At dasFlow, we offer the highest quality material and printing techniques to make sure your products loved by your customers. Your company will be able to purchase a garment or rent samples to test the quality of the products.

Here at dasFlow Athleisure Apparel, we offer both private label and white label services. Your company can choose different garments and sizes for your order. Then our company can brand the products for you, and you sell them as your own product. Your customers won’t even know that the product was made under private label.