In the branding company’s perspective, white labeling allows them to sell the product with their logo, images, and likeness to other businesses or straight to consumers. One reason a reseller will choose to use white labeling is that it can decrease costs such as production and logistics. In addition to decreasing costs, another advantage for a reseller is that producing the whole product or service can be time-consuming. There may be other products/services that need the company’s focus and buying a product that is pre-made and only having to put your brand on it saves time.